What’s in. What’s out. I like this list.

A consumer research firm here in Bellevue, WA – The Hartman Group,  published this list of current food culture trends.  Some surprises, but all in all, a list worth considering.

Trending in:

  • Less processed, more whole foods
  • Real butter
  • Grass fed meat and dairy
  • Coconut oil
  • Palm sugar
  • Farro
  • Cheaper (whole animal) butcher cuts
  • Kefir
  • Local superfruits (blueberries, cherries)
  • Herbs and botanical ingredients (dandelion, licorice root, etc)
  • Greens from land and sea (kale, seaweed)
  • Cold brewed coffee

Trending out:

  • Low-fat diets
  • Margarine
  • Processed soy protein
  • Canola oil
  • Agave
  • Brown rice
  • “Naturally raised” meat
  • Yogurt with added sugar
  • Exotic “superfruits”
  • Very sweet beverages
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